“Vision” Why it is Important in Business!

Having a vision provides a sense of purpose and direction for the business.

Your vision will help you define your short and long-term goals, and guide the decisions you make along the way.

“A leader has the vision and conviction that a dream can be achieved. He inspires the power and energy to get it done.”

A vision is a vivid mental image of what you want your business to be at some point in the future, based on your goals and aspirations.

A vision statement captures, in writing, the essence of where you want to take your business, and can inspire you and your staff to reach your goals.

A good vision statement is succinct, which makes it easy for managers and leaders to communicate and employees to remember.

• Clarity. 
• Abstract and Challenging. 
• States the Organization's Purpose. 
• Future Focused. 
• Sets a Desirable Goal. 
• Matches the Organization's Success Measures.

 A vision statement is an inspirational statement of an idealistic emotional future of a company or group.

Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with, it grounds the group so it can actualize some existential impact on the world.