The Importance of Under Promise, Over Deliver.
Aug 26, 2021
Under promising and over delivering is doing that little bit more than stated and going that extra mile to satisfy customers.
It is providing value for money, which is something all customers want.
In all transactions customers will have an expectation, and this must be met and managed by the business.
Expectation Management: The Art of Under-Promise and Over-Deliver
- Rethink your relationship with clients. There is often an underlying animosity between agencies and clients, which can be a major roadblock to the success of the relationship.
- Create boundaries.
- The Art of Managing Expectations.
Your business needs to anticipate what to make and deliver to run effectively and efficiently.
Delivering what you say you’re going to deliver impacts your personal credibility. And bonuses are given to people that over deliver.
Putting all three together leads you to under promising and over delivering at the right level to enable the business, strengthen your personal brand and maximize your bonus.
When you overdeliver, you announce to the client that you have exceeded their expectations, and this may lead to more business and referrals, at least in the short run.
In the long run, however, clients can soon start to be aware of your strategy and expect an even greater level of overdelivery.
Resource by: https://www.google.com/amp/s/www.forbes.com/sites/georgebradt/2017/08/15/why-you-should-under-promise-and-over-deliver-but-not-by-too-much/amp/
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